Our partners at Podcast Production have started up a new blog, which may prove to be of interest to fellow PR, media and marketing professionals. Keep an eye on the new podcast production blog for ideas on how to use Podcasting as an effective communication channel for business, with marketing and internal communications tips.

Podcasting is nothing short of a communications revolution, it’s a revolution that is sweeping the globe and one which you and is worth serious consideration as part of a wide range of marcomms plans.

OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".


Build up Podcast marketing regular episodes

The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.

Podcasting as a communications channel

Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.

Richard Frais works for Podcast Production, a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.